Publish the curriculum
Before checkout, not after.
Around week two, when the novelty has gone and nothing in the calendar says to continue.
Completion rates for self-paced online courses are famously poor, and it is rarely the content. Nothing external holds the learner to it — no date, no group, no one noticing they stopped. Cohorts fix most of that simply by putting sessions in a calendar alongside other people.
Honesty about time is the other half. A course sold as two hours a week that actually needs five produces people who fall behind and blame themselves. Publishing the real figure costs some sales and keeps the people who finish.
Then there is the claim nobody should make. Online education is full of promised incomes and transformations, and those promises are what attract regulators and lawsuits. What a course can honestly offer is material, structure and support; what someone does with it is theirs.
Before checkout, not after.
Including the work between sessions.
Ever. Outcomes are not ours to promise.
Book a free intro call and get an honest answer about fit.